Nick Kyrgios became the first athlete to join Naomi Osaka new venture called Evolve, which is an athlete management agency.
Osaka parted ways with IMG last week to launch her own athlete management business along with longtime agent Stuart Duguid.
“Kyrgios embodies the types of athletes we want to work with at Evolve,” Osaka told sports business website Boardroom.
“He’s got an unmatched style, passion, and personality that is unlike any other in the sport. We have some big things in the pipeline for him that are very unique and pioneering.”
The big-serving Kyrgios, 27, won the Australian Open doubles title in January. He has won six singles titles on the ATP tour.
Ranked 45 in the world, Kyrgios is one of the biggest draws in the sport thanks to the unpredictable nature of his matches.
While the hugely talented Australian often bamboozles opponents with an array of incredible trick shots, his on-court histrionics and run-ins with umpires have often dominated the headlines.
“Love or hate him, you definitely can’t keep your eyes off him. If you go to any junior tennis tournament, you will see Nick’s influence,” he said.
“For Gen Z and younger, he is absolutely the icon.”